My pencil is sharpened and a brand new notebook packed. #IFBC 2015, here I come!. As some of you may recall, I attended the International Food Bloggers Conference last year for the first time— and had an absolutely amazing experience. I met so many creative and talented people and learned an incredible amount in just three short days. My poor little brain was on overload from all the expert panel sessions, general conference speakers and inspirational talks given by industry leaders in the fields of all things food focusing on writing, brand/marketing and tech.
This year promises to be just as exciting with some heavy-hitters attending and presenting. Here are just a few of the upcoming events at the conference in Seattle, WA that I can’t wait to attend:
Pre-conference excursion: Miele Presents: International Food Flair
Session overview: Miele USA’s Culinary Events Manager, Mary Moulds, is hosting an interactive cooking demonstration on Miele’s state-of-the-art appliances. Participants will have the opportunity to prepare a blend of international cuisine and learn about the newest technology available to create gourmet results at home. The event will take place in the beautiful, newly redesigned Miele showroom in the Seattle suburb of Bellevue, WA featuring Miele’s state-of-the-art Ranges, built-in culinary appliances, whole bean coffee systems, ventilation, refrigeration, wine storage units and floor care.
Key Note Speaker: Kim Severson, New York Times food reporter and author. Session overview: Kim Severson has been a staff writer for The New York Times since 2004. She is a correspondent based in the South, reporting on the nation’s food and culture. She is also a contributor to NYT Cooking, a new website and app based on the extensive New York Times collection of recipes and cooking videos.
Tech Session: What Do You Do After You Hit Publish?
I’m really looking forward to this one! I think many of us newer food bloggers (and veterans) are always seeking out-of-the-box ways to expand our reach and gain new readership.
Session overview: But just because you write it, doesn’t mean readers will come. How can you market your blog using social media? In this workshop, we’ll cover best practices for marketing your blog though popular social media networks like Facebook, Twitter, Instagram and Pinterest. We’ll talk about evergreen content, editorial calendars, and how to build a social media marketing plan for your blog. You’ll walk away with lots of actionable tips and tasks that will help you to see an immediate change in your traffic. Please note: this workshop is focused on beginner-level skills, but we will include some tips and tricks for the more advanced social media user. Led by social media experts Lorraine Goldberg (Allrecipes.com) and Rebecca Coleman (British Columbia Institute of Technology & Cooking By Laptop).
Writing, Food Photography and Prop Styling Session: Andie Mitchell, Aran Goyoaga, and Jenn Elliott Blake.
Session overview: Okay, this topic is totally up my alley- very excited for this one. Cannelle et Vanille was one of the first food blogs I discovered. I love her style of photography and styling. Hoping to gleam many tips from her years of experience. And I’ve been hearing so much about Andie Mitchell’s new book. Will be fun to hear her perspective on food.
Don’t miss this exciting session with the Dream Team of Talent! Join Andie Mitchell (Can You Stay For Dinner and The New York Times best-selling author), Aran Goyoaga (Cannelle et Vanille, author, food photographer, food stylist), and Jenn Elliott Blake (A Blog Named Scout and prop stylist).
These are just a few of the many good things in store for me at #IFBC. And I plan to bring my good camera with me this time– so I can get some new pictures of the Pike Place Market and all the happenings. These not-so-good pictures were taken with an old phone camera. Plus, as part of a new and exciting project I’m working on (under wraps for a few more weeks- details coming soon! ), I’ll also be visiting The Book Larder. It’s a community bookstore in Seattle’s North Fremont neighborhood featuring just cookbooks (heaven!), author signings, tastings, cooking classes, and more. Have heard such great things about it; can’t wait to check it out!
See you soon PNW!